Sony Hypes New Online Service, Links Gadgets to DLC

Sony plans on launching a new online service next year that aims to connect their vast media empire with their vast consumer electronics empire. This is part of their turnaround strategy to stop the $1 Billion loss each fiscal year and bring Sony back. Time will tell.

"That's the kind of combination that I think is not seen anywhere else," Hirai said in an interview at Tokyo headquarters. "That I think is where our core competence lies, and that's a differentiator for Sony." The online service will include games, movie downloads and other interactive entertainment, which will be accessible on Sony products, such as Bravia TVs, Cyber-shot digital cameras and Reader electronic books.

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