Intel Graphics Chip Strategy Concerns NVIDIA
Jen-Hsun Huang, CEO of NVIDIA, calls Intel’s sales strategy "most aggressive" in regards to the graphics chip market. He vented his complaints to CNET about the pricing that Intel uses with Atom third-party licensing vs. Intel’s own bundles. Intel fired back, saying that Huang is "playing a trick of numbers."
"Intel's tactics with Ion have been the most aggressive we've seen from a competitor. They have offered the Atom [a total of three chips] for $25, but when the one-chip Atom is used with Ion, it sells for $45," Nvidia CEO Jen Hsun Huang said in a statement provided to CNET. "A customer can't even choose to resell the chipset and use Ion instead. What's the point of Nvidia getting an Intel bus license if it's impossible to overcome Intel's pricing bundles?" he asked, referring the licensing fee that Nvidia pays Intel.