Ad Man Behind 'I'm a Mac' Stepping Down
After 40 years in the business, the guy behind the "I’m a Mac" and "Think Different" ads is stepping down. Supposedly it has nothing to do with the performance of the ads, it is simply a move towards retirement.
Lee Clow has served as the chief creative officer TBWA/Media Arts Lab, which handles Apple's advertising business, for a long time. Clow is the man behind Apple's iconic "1984" ad, the Think Different campaign, the dancing silhouettes that shill iPods, and the neo-classic "Mac vs. PC" campaign starring The Daily Show guy and Drew Barrymore's sometime boyfriend.