Settlement in Yahoo Pay-Per-Click Suit

The 2006 lawsuit over Yahoo’s shifty pay-per-click ads has finally been settled. The lawyers get a boatload of cash, the plaintiffs get some new advertisement options or $20 and Yahoo is now off the hook. Yes, I said $20.

This class action was brought in 2006 by several Yahoo! pay-per-click search advertising customers. They allege that customers contracted for targeted ad placements through two products, "Sponsored Search" and "Content Match" (and predecessor products provided by Overture Services, Inc. and GoTo.com, Inc.) and that Yahoo! breached its contract with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (also known as bulk registration sites), pop-ups, pop-unders, and typosquatting sites. Plaintiffs brought claims for breach of contract, unjust enrichment, misrepresentation, civil conspiracy, and unfair business practices.

Comments