Store Lighting Cranked Up to Sell Cheaper TVs

We’re all very familiar with the cabling scam that is perpetuated at retail stores. However, some of you may be surprised that lighting is also manipulated to level the playing field and encourage buyers to spend less on a TV and more on items with better margins, like those cables. HDGuru has the scoop and brought their trusty illuminance meter to confirm.

HDTVs pricing is very competitive and store margins are low. Stores maximize profits by convincing you that a $1000 TV looks as good, if not better than the $1500 set placed next to it. That leaves you with $500 to purchase high profit margin items such as service contracts, "high speed" HDMI cables and power conditioners, when a perfectly adequate HDMI cable can be had on-line for under $10 and a relatively inexpensive surge protector is all you really need.

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