Sunday July 26, 2009

CBHD Leads Market Share over Blu-ray in China

That new HD format launched in China earlier this year has already overtaken the Blu-ray format. This can’t be sitting well with the Blu-ray crew considering the size of the Chinese market and the fact the CBHD only has one studio behind it.

CBHD seems to be doing much better against rival Blu-ray than its ill fated predecessor HD DVD. A recent report by a Japanese news station looking at CBHD format and its competition with Blu-ray confirms CBHD has a 3% market share lead on Blu-ray. The CBHD format launched in the first half of 2009, Blu-ray launched in China mid 2008.