The Story Behind Lenovo’s Keyboard Change

Lenovo spent almost a year researching a pair of design changes that went into their latest ThinkPad refresh. Check out the article to see why extra-large Delete and Escape keys needed so much time. Let’s just say that you don’t change a person’s keyboard lightly.

It may seem like a small change, but David Hill, vice president of corporate identity and design at Lenovo, points out, "Any time you start messing around with the keyboard, people get nervous." …To understand Lenovo's concern, turn the clock back to the 1800s.