Google, Yahoo to Appear Before Congress on Ad Data

According to C|Net, representatives from Google, Yahoo and Facebook will appear before a Congressional subcommittee today to discuss the privacy implications of behavioral advertising.

Yahoo and Google both plan to explain how their privacy policies work with respect to the data collected through behavioral advertising. Yahoo's Anne Toth said Wednesday she will emphasize that the company has introduced a plan (that it said won't be fully complete until 2010) to remove identifying links to personal data after 90 days and has taken steps such as linking one's decision to opt out of this type of ad serving to their Yahoo account, rather than a cookie.

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