Toys.com Sells for $5.1 Million

Looks like the million-dollar domain days are still alive. ToysRUs bought the domain “Toys.com” in a heated auction for $5.1 million bucks. If you’re still squatting that domain, maybe there’s hope for you yet.

ToysRUs really didn’t have much choice. If it wants to be the first thing people associate with toys it really couldn’t afford to allow anyone else to own that domain, even in this economy.

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