Black Friday Online Sales Up from 2007
comScore is reporting that online sales on Black Friday were up 1 percent compared to last year and that the combination of sales on Thanksgiving and Black Friday were up 2 percent relative to last year. Hold up on that celebration, Mr. Sunshine. Overall sales for November 1-28 were down 4 percent vs the same days last year.
“It’s probable that on Black Friday consumers responded positively to the very aggressive promotions and discounts being offered in retail stores, so it will be important to see how they respond to similarly attractive deals being offered online on Cyber Monday, the traditional kick-off to the online holiday shopping season,” [said Gian Fulgoni, comScore chairman]