Could it be a Blue Christmas for Blu-ray?

A new study claims that only eight percent of holiday shoppers plan on going Blu-ray this year. The state of the economy, the total cost of entry (HDTV, player and movies) and perceived value is apparently what is keeping shoppers at bay.

One of the biggest problems? The cost. Even though the Blu-ray players have dropped in price, in order to actually get the benefit of Blu-ray you need to own an HDTV, which is still a very expensive investment (though Sharp has unveiled an HDTV with a Blu-ray recorder built in). Then when you consider that each Blu-ray movie costs about double the price of a DVD the numbers don't add up in Blu-ray's favor.

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