NBC to Offer Unprecedented Online Access for Beijing Olympics
NBC is poised to deliver over 2200 hours of live Olympic competition from Beijing available online, complementing 3000 hours of on-demand highlights and 1400 hours of TV coverage spread among six networks. That a lot of sports, all coming in August.
The computer coverage will also play a clear secondary role to TV. No events that are scheduled to be televised will be available online until after they are seen on TV, said Perkins Miller, senior vice president for digital media at NBC Sports. The Web site will offer a full TV viewers' guide, track medal standings and give real-time results. It will have bios of more than 10,000 athletes, NBC said.
