Rivals Scared Of a 3G iPhone

I know the title says “rivals are scared” of a 3G iPhone but the actual quote from the Popular Mechanics article actually says “scared sh*tless.” When you hear the CEO of GPS company using expletives to describe his current situation, it has to be serious.

The first would be the addition of a GPS antenna. I recently sat down with the president of a GPS navigation system manufacturer to ask him how he felt about the prospect of a GPS-enabled iPhone. "Scared [expletive]-less," he said. Hardly a rarity in the handset world, GPS functionality is already used by many carriers to sell location-based services and for Emergency 911 (or E911). And the iPhone already does rough location positioning by cross-referencing tower triangulation with a database of known Wi-Fi hot spots.

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