Thursday April 17, 2008

Blockbuster Sued Over Facebook's Ad Program

The only thing surprising about this lawsuit against Blockbuster over Facebook’s Beacon ad program is that it didn’t happen sooner.

Cathryn Elaine Harris, a Texas resident, filed a complaint in a Texas court on April 9, claiming that it's a violation of a federal statute for Blockbuster to participate in Beacon, which shares rental history on Facebook members' "news feeds" unless they manually opt out. She is seeking class-action status, hoping to eventually net $2,500 for each infringement.

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