Creative Incites Internet Wrath With Actions Against Supporter

Yesterday, Creative’s VP of Corporate Communication issued a statement on their forums condemning the actions of “Daniel_k”, an active member of their community and modder of drivers that enable functionality in SoundBlaster cards. Creative followed up by taking down these modded drivers and “encouraging” other sites carrying this driver to remove it. This activity resulted in backlash of epic proportions as it was Slashdotted, Dugg, and otherwise featured in social bookmarking sites around the web.

As of this writing, there are 85 pages of irate former-supporters on Creative’s official forums and an online petition demanding that Creative improve their driver quality.

UPDATE: Creative has a sort of retraction posted (see 3rd post from the top). No mention on what "management" was checked so I'd wait to see if we get something from the VP before we make a note here: "huge success."

We’ve got a discussion on this topic going on here.