Musicians Building Their Own Social Networking Sites

Eschewing traditional sites like MySpace & Facebook, increasing numbers of musicians are building their own their websites and incorporating social networking capabilities. Reasons given revolve around control of the data: artists want to have control over the user contact database, advertising, and site content without relying on a 3rd party website. However, this doesn’t mean that the musicians are abandoning their MySpace fan base.

The artist networks aren't meant to replace MySpace or Facebook, which tend to attract a broader audience and more users. "(Artists) think about MySpace and Facebook as funnels for their own social networks," says Gina Bianchini, CEO of Ning, a company that provides social networking tools for Thisis50, Sara Bareilles and others.

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