IBM Premieres Project Big Green in Hollywood

At the Hollywood Goes Green conference today, IBM announced it is applying its Project Big Green initiative to uniquely address energy efficiency for the media and entertainment industry. The company detailed its vision to help businesses that operate some of the world's largest, most powerful data centers -- with massive banks of computers that fuel special effects, animation and new, rich media entertainment -- significantly reduce the environmental impact of their IT operations and dramatically improve their bottom line by the end of the decade.