Give The Music Away

How do you wrestle control of the music download business away from Apple? Mark Cuban says you should give the music away and sell advertising instead. I have to admit, there just might be something to what Mr. Cuban is saying.

Would it be worth it to Google to pay $575mm and up per year to completely turn Apple upside down ? To completely preempt their ability to sell IPods ? To potentially introduce a new hardware device, or partner with someone who has one ? To sell advertising around the music rather than the music itself ?

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