Tuesday September 28, 2004

[H]ardNews 12th Edition

ATI Vs. NVIDIA:

An interesting presentation just fell into our hands that looks to be an ATI original meant to be used by ATI sales staffers. It focuses on the ATI Radeon X700 series video card and the way it matches up to the NVIDIA 6600 series competition. It seems as though last week an NVIDIA based sales presentation was circulating although we never got a chance to verify its authenticity.

Dear partners,

In the past few days you've seen a lot of negative marketing against X700 series from NVIDIA. I am happy to send you this latest presentation, our answer to our competition's FUD. You will find lots of facts and data that speak for the truth. I am also attaching the latest press acclaims for the X700 series. No doubt we can proudly say that X700 is THE solution for $149 ~ $199 market.

....

Let the truth speak for itself...

Regards,

Hangmei Chen

Sr. Market Development Manager, AIB Partner Marketing

The ATI presentation goes as far as to accuse NVIDIA of being a "one trick pony" and having to use old benchmarks to make a new video card look good. ATI goes on to point out that "End-users don't play benchmarks...they play games...," but I am sure we will continue to see synthetic benchmarks noted where it behooves them to do so.

The entire slide show is posted below. We also invite you to review our X700 preview in which we use real-world gaming experiences to evaluate the hardware. When it was said and done, the NVIDIA 6600 series looked to come out on top when using the latest games from today...and really playing them...not just benchmarking them with demos.

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