Wednesday June 30, 2004

[H]ardNews 11th Edition

Infinium Stormtroopers Europe:

Infinium Labs, maker of a Phantom console, is moving into Europe (most likely looking for new investor money there) and have hired Greg Koler. To quote GameDaily and Koler:

Koler's duties, initially at least, call for him to "recommend and direct" market entrance strategies in various areas for the Phantom, including communications, channel relationships and investments. He likened his obligations to, "taking a helicopter view of a beach front operation into Europe, if I can coin a D-Day phrase."

I am no marketing genius, but I am not sure I would want the kind European community to associate Infinium Labs with the deaths of tens of thousands at the hands of the Nazis. Call me crazy, but that is just me. Although I can see the comparison with an effort to stop Infinium Labs at the beaches.

Koler went on to say of the Phantom system:

I think any reasonable person with a right mind would be a little bit on the cautious front, because of the other players in the market...

We could not agree with you more. He went on to note that Sony did not have a Kevin "Special K" Bachus at the helm and they made it in the marketplace in which they had no foothold.

If you are not familiar with these goings on surrounding our story posted in September of last year about Infinium Labs and their subsequent actions trying to force us to remove the article, please take a look at our links as well as Gamespot coverage (1, 2, 3, 4) and WhereIsPhantom.com.