Thursday April 28, 2016

YouTube: We Are Improving Content ID For Creators

YouTube has announced some pretty big changes to Content ID. According to this blog post, any video that has been flagged by a Content ID claim will continue to earn revenue while the dispute is being settled with the money to eventually going to whomever actually owns the video.

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Today, we’re announcing a major step to help fix that frustrating experience. We’re developing a new solution that will allow videos to earn revenue while a Content ID claim is being disputed. Here’s how it will work: when both a creator and someone making a claim choose to monetize a video, we will continue to run ads on that video and hold the resulting revenue separately. Once the Content ID claim or dispute is resolved, we’ll pay out that revenue to the appropriate party.