Tech FAIL or Smart Marketing Tool?

Who came up with the idea for electronic billboards on the side of the freeway that display emergency room wait times? On the one hand, it could be handy to know if you have time to stop for a cappuccino on your way the ER to have your arm reattached. On the other hand, the distraction of the electronic billboard could cause you to need a trip to the ER.

There's a new way to avoid long waits in the Central Florida Regional Hospital and Osceola Regional Medical Center's emergency rooms. Two new electronic billboards have been erected along Interstate 4 in Seminole and Osceola counties that allows residents to see just how long their emergency room wait should be.

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